\ Marketing- & CRM Solutions

Focus on your core business and benefit from our experience and practical expertise in customer loyalty management.

Our aim is to continuously optimise service processes and make them more efficient and effective for the end-customer. We focus on the critical success factors within integrated customer service management. Quality, flexibility, transparency and efficiency are at the hearth of all our activities.

From A as in 'address management' through to Z as in 'zero wrong addresses', MEILLERGHP provides all the service modules you need to implement your customer loyalty measures in the most optimal way possible - including in the European market.

Marketing & CRM solutions More information about crm More information about the dialogue platform More information about campaign management More information about the trade fair centre

To find out more about our services, please click on the
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Our campaign management brings you innovative CRM solutions which take the burden from you and make your marketing activities simple, and easy for your partners to implement. We take over the entire workflow for you: This ensures that the promotional materials needed, such as print mailings, e-mails, brochures, advertisements, posters or office equipment for example, can be aligned and adapted to specific needs and target audiences at any stage.

Get online with your CRM!
Achieve a significant increase in and long-term security for your customer loyalty activities by using our web-based dialogue marketing platform 'dialog connect'. Manage and monitor all your marketing activities online with a single application.

\ Our expertise is to your benefit

Minimised project and implementation risk
Reduce business risks by passing operational handling activities to an experienced and specialist service provider.

High degree of innovation
New incentives and added value for customer loyalty and new customer acquisition, constantly new developments in the the field of processes and products.

Improved data quality
Use of tried and tested, flexible solutions to implement integrated dialogue marketing and customer databases.

Increased effectiveness and efficiency
Use of standardised workflow management and production processes.

\ Customer loyalty & business process management

We are your general contractor for customer loyalty and business process management solutions. Benefit from our strategic and operational expertise in the field of customer customer loyalty
management – both across sectors and internationally.

We work with you to develop customised solutions to deliver sustainable and valuable customer relations.

A summary of our services:

  • Conceptual consultancy and analysis
  • Implementation of processes
  • Data recording/response management
  • Set-up and operation of customer databases/data management
  • Output/campaign management
  • Fulfilment
  • Call centre management/service centre
  • Customer cards management

 

\ Dialogue marketing platform

Get your dealers, branches or sales partners more closely involved in your marketing activities as of now.

With Dialogue Connect, the web-based marketing platform for your multi-phase, cross-media campaigns, you can harmonise and manage centrally your communication with customers – in a user-
friendly and economical way.

We handle the entire design and implementation for you, followed by ongoing service and management of all the individual activities within your dialogue campaigns.

A summary of our services:

  • Multi-channel campaign management (print, e-mail, fax, SMS, MMS)
  • Individual user management and rights management
  • Creation and management of activity and campaigns databases
  • Content management and layout design
  • Address and data transfer management (own and external addresses)
  • Automated workflow and production management, fulfilment
  • Online reporting and real-time monitoring

 

\ Campaign management

We manage the complete value creation chain as part of campaign management and handle all the planning, direction and delivery of your multi-channel marketing campaigns - online and offline.

By centrally coordinating all the individual solutions for for multi-channel marketing campaigns, we take away the pressure of day-to-day business for you and reduce the error rate – through leaner interface management.

A summary of our services:

  • Address and lead management
  • Data enrichment and integration
  • Planning, management and delivery of direct marketing campaigns such as e.g. mailings, despatch of advertising materials or e-mail campaigns
  • Process consultancy, specification and optimisation
  • Response management via all channels
  • Service Centre to process customer enquiries and take care of your customers
    (in/outbound)
  • Logistics services incl. credit checks, payments processing and returns management
  • Online reporting and real-time monitoring
  • Database access with individual user and rights management

 

\ Exhibition media centre

Set set your exhibition on the path to success – with targeted marketing and the production of your exhibition media. Rely on an expert who know the exhibitions sector and is able to meet your requirements professionally – from A as in automated media production to Z as in zero-error despatch of your exhibition catalogues to international buyers.

A summary of our services:

  • Data handling and data processing
  • International marketing of exhibition media through print advertising, online marketing and telephone marketing
  • media consultancy and order acceptance via the internet, e-mail, telephone, fax and post
  • Preparation and issue of data in the online-catalogue, on CD-ROM, in your visitor information system or as an app on mobile devices
  • Preparation and production of exhibition catalogues, visitor guides, special catalogues
  • Global despatch of print products

 

\ News

A high-powered yearbook

Full of interest, full of passion, full of individualisation

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Boosting the coupon redemption rate

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And the winner is …

Susanne Krakow from Publicis Frankfurt is the lucky winner of this year's Christmas competition.

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