\  Dialogue Service

We boost your customer dialogue throughout the entire value creation chain and meet you up precisely where you need us.

With our comprehensive range of Dialogue Services, we help you to align your customer communication and direct marketing even more effectively to your target audience - and not just with a view to costs.

We optimise your dialogue processes, analyse existing address and customer files and raise both the quality and hit rate of your advertising. We record, process and analyse incoming responses from all media channels and identify ways of implementing successful follow-up campaigns.

We also help you to manage your marketing activities centrally and consistently and ensure that your branches, marketeers and sales partners are able to implement your campaigns simply and in a personalised way in response to needs.

Dialogue Service More information about consulting & conception More information about CLIC2C®/TEXT2C® More information about IT & Data management More information about response management More information about fulfilment & shipping solutions More information about service centre

To find out more about our services, please click on the
relevant part of the diagram.


Our Dialogue Service introduces efficient processes which enable you to reduce costs, enrich your database and improve the quality of your data. Trust in our wide-ranging expertise in the field of fulfilment, order, despatch and returns management.

And to ensure that none of your customers' questions or requirements are left unanswered, our Service Teams are on hand if needed either over the phone or via PC to answer questions about your products and services.

\ Our expertise is to your benefit

Full Service from a one-stop-shop
From consultancy and conception through to project management, response processing, analysis and reporting as well as follow-up measures and customer service centres.

Centralised campaign management
We maintain an overview for you, keeping your time free.

Cross-media communication
Integration of on- and offline marketing campaigns.

Professional data management
Address quality management, data enrichment, e.g. according to socio-demographics, geomarketing, standards for highly personalised digital print.

\ Consulting & conception

We take your visions and develop them into tangible concepts which we then implement as cost-optimised dialogue marketing projects. Our project managers will keep your campaigns under control at ever stage
and will provide you with sustainable optimisation approaches to future activities.

A summary of our services:

  • Development of technical mailing concepts
  • Consultancy and concept optimisation, e.g. with regard to postage costs
  • Full management and completion of campaigns across all functional areas
  • Continuous workflow optimisation
  • Interface management
  • Design of multimedia processes

 

\ CLIC2C®/TEXT2C®

Clic2C

Link your print media to online content – elegant and practically invisible.

Use the strong appeal of an "invisible QR code" and take advantage of the unlimited freedom you have for designing your print medium.

CLIC2C®/TEXT2C® combines printed images with online content. The consumer or reader can use an internet-capable smartphone to access interactive contents directly.

All possibilities are wide open for you to choose the best, most suitable content for your target group:
From video clips, music downloads, webshops to loyalty and coupon actions to invitations for orders or to take a test drive.

Our services and advantages in brief:

  • Full service management of consulting, design and implementation of a CLIC2C®/TEXT2C® campaign
  • Embedding of watermark in the print medium
  • Reporting and monitoring of access frequency
  • Various application models for advertising campaigns
  • Integration in practically any printed product possible, e.g., mailings, magazines, catalogues, signboards or even packaging, textiles or plastics
  • Increased traffic associated with higher sales volume, e.g. by linking to a webshop with direct ordering options
  • Free CLIC2C®/TEXT2C® app with no complicated applications or registration

\ IT & Data management

We increase the quality of your database by homogenising it and enriching it with features relevant to your target audiences. As a result, we can ensure that your message reaches the right customer – quickly, directly and in a customised way.

A summary of our services:

  • Editing and layout programming of print and personalisation data
  • Qualification, cleansing and structuring of address files
    • Data enrichment (sociodemographic features, geomarketing)
    • Address alignment (change of address, details of decease, duplication check, Robinson lists)
    • postal address correction, international postal rate optimisation
    • Document composing to create complex rules in order to vary full-colour print jobs
  • Data mining, online reporting
  • Input management, archiving
  • Implementation and operation of customer-specific customer databases

 

\ Response management

We offer you a central access point for written feedback from your customers/prospects. We collate and process your response in our data centres and provide you with daily updated valuable facts.

A summary of our services:

  • Consultancy with respect to shaping response elements
  • Programming of data entry field tailored to individual customers
  • Processing of incoming post with immediate updates
  • Manual/automated recording of response elements
  • File archiving (physically and electronically)
  • Files destroyed in accordance with the Federal Data Protection Act

 

/tr>

\ Fulfilment & shipping solutions

We keep your time free and regularly supply your customers/prospects with up-to-date communication, informational materials, trial goods or products to be paid for. Our online reports ensure you constantly have an overview of all processes.

A summary of our services:

  • Storage/warehousing
  • Automated order acceptance via all communications channels
  • Customisation and packaging of mailings
  • Product-specific packaging and despatch solutions – national/international
  • Returns management
  • Debtor management

 

\ Service centre

We are always here to listen to customer/prospects – whether by telephone, fax, post, internet or e-mail. We process enquiries, qualify leads,support your network of dealers/branches with marketing campaigns or become directly involved in marketing on your behalf.

A summary of our services:

  • Project management, design of sales scripts
  • Active marketing and customer services, both inbound and outbound
  • Development of customer databases with customer history
  • Hotline and technical support, back-office services, BPO services
  • Option to integrate external call centre
  • Customised reporting

 

\ News

A high-powered yearbook

Full of interest, full of passion, full of individualisation

more

Boosting the coupon redemption rate

Individualisation pays off ...

more

And the winner is …

Susanne Krakow from Publicis Frankfurt is the lucky winner of this year's Christmas competition.

more