• \ Solution example

    Dealer marketing platform
    Company: Fiat was founded in 1899 in Turin. The name stands for 'Fabbrica
    Italiana Automobili Torino' and means "Italian Automobile Factory Turin".
    Requirement: With the aim of acquiring more prospective customers and increasing customer loyalty on
    the one hand, and making processes more efficient and reducing costs on the the other hand,
    Fiat Group Automobiles Germany and MEILLERGHP developed a web-based dealer marketing
    platform for 1,200 dealers: CONTACT!

    Solution: MEILLERGHP took over the construction, implementation and complete realisation
    of the campaign-specific processes:

    \ High quality centralised customer database with
      filter and selection options in line with requirements

    \ Support to Fiat in the field of all communications with customers and prospects
      including lead management and management of the sales team.
       
    Result: \ Very high dealer acceptance, with 94% of dealers attending the relaunch of the Fiat Punto.
      \ The purchase rate from qualified addresses was 10%.
      \ The system can also be used by dealers selling multiple vehicle makes. Dealer marketing is
      easier to manage, reduced "Time-to-Market", increased conversion rate from
      leads and higher sales figures.