International 
\ Sample products
Our products are as varied as the services which we offer. Here you will find some typical examples of how our products are applied in practice. We hope you will be inspired!
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Case Study: Increasing the coupon redemption rate A direct mailing of dm drogerie markt was individualised for different target groups. We will show you how it was possible to increase the coupon redemption rate of 17 percent.
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Case Study: Mailing with individualised text and image messages High-quality, attractive Christmas packaging for the GWA mailing was enhanced by matching individual Christmas cards. These were provided with personal greetings and the corresponding visuals for their recipients. The aim was to achieve a tailor-made appeal to individual customers within the target group.
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Cross-shaped folder mailing with voucher pocket OTTO thanked its customers for their loyalty with an intricate self-mailer. The foldout mechanism creates curiosity and the integrated discount voucher can be conveniently removed.
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Self-mailer with pull tab The Lufthansa City Center mailing "Happy Hour" was fitted with an ingenious tear perforation featuring the zipper look. The relevant travel agency – individually personalised – was presented as the sender of the mailing. A small booklet containing offers and a personalised card offering premiums and entry to a prize draw were contained in a practical double pocket.
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Cross-shaped folder mailing in a transparent cover The new Fiat Panda was presented in a clever, cross-shaped folder mailing. The individual personalisation enabled the customer's local automobile dealership to present itself with this launch mailing. The attached response card – also personalised – provided the stimulus for a quick reply.
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Self-mailer with individual map Telekom uses geo-marketing for advertising to business customers with a highly personal mailing. At the back of the letter there is a map, individualised for the recipient, showing the way to the nearest Telekom shop.
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Self-mailer with vouchers Partner mailing with integrated vouchers. When the self-mailing is opened the shorter vouchers are immediately noticed. Simple handling because the vouchers are perforated and easy to tear out.
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Case Study: Higher response with one-to-one direct mail The customer newsletter of BSW Der BonusClub shows a new way with full-colour personalisation with digital printing. The discount vouchers shown, together with the list of partner organisations, are aligned to the recipient’s postcode.
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Cover production with silver-coated paper The use of silver-coated paper provides an exclusive look for the production of covers for customer magazines and catalogues, enabling covers of up to 6 pages for medium and high circulations. All metallic tones can be displayed on the silver-coated paper, while the background of opaque white also makes it possible for all colours to be printed normally.
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Self-mailer with compact catalogue The self-mailer for regular customers makes an impact because of its compactness, providing a lot of advertising space in a concentrated way. Envelope with integrated personalised vouchers. Contents and envelope are closed by means of the paperlift process (products stapled together) to form a self-mailer.
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Self-mailer with jet label In the Telekom self-mailer the well-known "Ein Herz für Kinder" (a heart for children) sticker was applied as a jet label. The integrated eight-page booklet provided lots of room for content and was glued together with the envelope. Both the envelope and the booklet were personalised in black.
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Invitation to trade fair party with spatial effect The trade fair invitation was designed on the basis of "Come on in and find out", with a clever hallway look created by the wings of a double door opening one after the other. After o pening the second wing the recipient entered the glossy colourful party room of the "dialog night". The special and innovative feature of this insert sheet was the silver-coated paper used.
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Case Study: Christmas greetings with added value – excitement included An innovative and impact-making 3D Christmas mailing with integrated Advent calendar. The cross-media campaign is rounded off by a microsite for participation in the Advent calendar prize game. An excellent response is guaranteed, as the participant rate of 25% in the prize game indicates.
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Cover with 3-D section in window An attention-getting catalogue cover. The playing cards which are visible in the catalogue title arouse curiosity and stimulate the gambling instinct. As a result the recipient will occupy himself or herself with the catalogue for longer.
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Gift card in presentation packaging Creative gift concept for real impact at the POS. The gift card is integrated in the folder as an insert variant. An intelligent closing mechanism enables a personal dedication.
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